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Anokhi Magazine - the #1 entertainment, fashion & lifestyle magazine in North America

North America's #1 Award Winning South Asian Fashion & Lifetstyle Magazine

ANOKHI MEDIA CORP.

Award-Winning ANOKHI Magazine

Fashion, Lifestyle & Entertainment

25 Kingsbridge Garden Circle, Suite - # 2715

Mississauga, Ontario  L5R 1B4

Telephone:  (905) 501-9907

E-mail: news@anokhimagazine.com 

 

PRESS RELEASE

For Immediate Release

For more information contact:

Gerald Laing - Corporate Marketing & Public Relations

BM Communications

Tel:  (905) 820-5413

Fax: (905) 820-7218

ANOKHI's FUSIA Boutique Now at the Bay!

Alia Khan of New York, ANOKHI Magazine and the Bay (HBC) Combine to Bring Canadian Consumers Exciting New Fashion Designs.

Toronto, Ontario (May 7th, 2007) – ANOKHI Magazine’s publisher Ms. Raj Girn and New York fashion designer Alia Khan formally announce the opening of the hot, trendy fusion fashion FUSIA Boutique at the Bay's flagship store, Queen and Yonge Streets in downtown Toronto.

The formal announcement came at ANOKHI Magazine's FUSIA Boutique kickoff celebrations Tuesday evening May 1st in front of a packed house at Toronto's Courthouse Night Club.  Tuesday evening May 1st in front of a packed house.  Popular Husein Madhavji of television's Star! Daily Show hosted the evenings events. consisting of live entertainment, FUSIA Boutique's Launch Presentation and Fashion Showcase. 

Live entertainment for the evening was provided to the appreciative audience by talented songwriter and jazz performer Nandita Dias, whose vocal expressions have delighted audiences around the globe, from Toronto, Montreal and New York to Dubai, India and Costa Rica.  Fashion Showcase.  The highlight of the evening were clearly the fashion runway presentations of the exciting, new ANOKHI and Alia Khan clothing lines.  Introduced to Canadian's for the very first time, the ANOKHI and Alia Khan Fashion Collections proved the hit of the evening.  Both collections, designed by Ms. Khan, have been brought together under one banner, FUSIA Boutique, and are only available at Canada's premier department store the Bay.  Both the ANOKHI and Alia Khan of New York collections proved to be an overwhelming hit with onlookers.

The ANOKHI Label is a totally new dynamic, vibrant, edgy, high fashion clothing line.  The ANOKHI Label is as progressive as its magazine namesake, embodying the the mantra: Be UNIQUE.  Be ANOKHI.  The collection is perfect for the fun-loving, confident, sexy soulful and chic woman.  It's an eye-catching, exquisitely contemporary collection, designed exclusively for ANOKHI by Alia Khan.  A clothing line that's perfect for the woman on the go.  Today's woman!  The woman that works hard and plays hard.

The Alia Khan Collection is an exquisite and versatile fashion line that's designed and created with great attention to detail.  It combines superb silk fabrics, soft brocades, soft georgettes and flamboyant flowing chiffons embellished with genuine swarovski crystals, Japanese sequins and Indian inspired hand embroidery for an up market taste and budget.  The Alia Khan Collection's combination of ready-to-wear designs and one-of-a-kind couture pieces are designed to have women looking their best every day. Each garment features a unique tailoring that is designed to provide a most flattering fit, that flows effortlessly with contemporary sophistication.  The Alia Khan woman is fashion conscious... a woman who always dresses with style and flair.

Alia Khan's creativity does not stop there.  Ms. Khan's exceptional East meets West bridal concepts, such as her signature wedding gown the 'Azara', are available by custom-order.  The design, beauty, workmanship and dynamic quality and appearance of an Alia Khan designed wedding garment will have you looking looking and feeling like a princess on that special day! 

The Bay's executive store director John Evanson addressed attendees officially welcoming FUSIA Boutique, ANOKHI and Alia Khan to the Bay's family of retail outlets.  Mr. Evanson further expressed the Bay's pleasure and commitment to delivering Canadian consumers the best possible products and services applicable to the South Asian market and the changing and dynamic fabric of the Canada's unique cultural tapestry. 

Alia Khan of New York, ANOKHI Magazine and the Bay (HBC) have combined to bring Canadian consumers new, exciting, never before seen Fashion Designs at FUSIA Boutique.  FUSIA Boutique at the Bay is now officially open at the Bay's flagship location Queen and Yonge Streets in downtown Toronto.   Look for the FUSIA Boutique website coming soon at www.FusiaBoutique.com.

Award-Winning ANOKHI is North America’s #1 mainstream South Asian Fashion, Lifestyle & Entertainment magazine. It is available at newsstands, booksellers and various retail outlets across Canada, the United States and the United Kingdom. You are welcome to visit ANOKHI online at www.AnokhiMagazine.com.

Further information about ANOKHI and the important, growing South Asian market in North America, can be obtained by contacting Gerald Laing at (905) 820-5413 or glaing@bmcommunications.com.

For interviews with Alia Khan, or for additional media information regarding the ANOKHI and Alia Khan Collections please email news@anokhimagazine.com or call: 905.501.9907.  

Be UNIQUE.  Be ANOKHI.   It's FUSIA Boutique at the Bay!


L-R: eTalk Daily Repoter , Zain Meghji; CBC's Little Mosque in the Prairie Actress, Sitara Hewitt; ANOKHI's 4th Anniversary Co-Host, Riaz Meghji.


Much Music VJ, Hannah Simone.


Montreal Fashion Designer, Rashmi Varma's Runway Show


New York Designer, Payal Singhal's Runway Show


Newcomer Singer, PRIYA.


Singing Sensation, DEESHA.


FLOW 93.5 FM’s Flow Factor Host, DJ, Devo Brown.


Montreal’s The Bilz with Raj Girn, ANOKHI Publisher.


North America's #1 Award Winning South Asian Fashion & Lifetstyle Magazine

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