The History
ANOKHI Magazine was initially launched the winter of 2002. Since then, ANOKHI has become North America's longest running South Asian Fashion, Lifestyle & Entertainment magazine for affluent, brand savvy and fashionable 18 to 44 year old South Asian mainstream women. It is dedicated to becoming the pre-eminent, unifying and leading voice for and of, the South Asian culture in Western society
ANOKHI, is the Hindi word meaning 'Different' or 'Unique'. ANOKHI Magazine is both!
DIFFERENT, because it recognizes that society is a blend of many cultures and types of people who make up the South Asian and Mainstream markets. We know that ANOKHI Magazine readers desire an editorially rich, informative and entertaining crossover publication... AND... ANOKHI delivers!
UNIQUE, because ANOKHI appreciates and feeds the needs of contemporary South Asian women. It is a publication that truly understands, reflects and promotes the merger between rich Eastern philosophies and progressive Western ideologies. ANOKHI Magazine defines itself not simply as a South Asian publication, but a fusion magazine - a perfect blend of East and West.
ANOKHI Magazine and www.AnokhiMagazine.com are the perfect media venues for all things pertaining to, and relating to, mainstream South Asian women, because we know our readers are proud of their cultural heritage and comfortable with their cultural duality.
Accordingly, it is the only quality, high gloss South Asian magazine of its kind in the world, that also holds great appeal for females, regardless of cultural background.
ANOKHI Magazine cover stories reflect this, having featured articles on major personalities like Lisa Ray, Kal Penn, Katrina Kaif and Aishwarya Rai, as well as Jennifer Lopez, MYA and Nelly Furtado.
The breadth of ANOKHI editorial content includes: Fashion, Beauty, Health & Wellness, Fitness & Sports, Nutrition, Cuisine, Home Décor, Show Business/Entertainment, Lifestyle, Arts & Culture, Sex & Relationships, Travel, Business, Technology, Automotive and much more.
Finally, each issues cover story, Open Chest with Publisher Raj Girn, brings a network base of celebrities to the magazine and online though Ms. Girn's unique signature interview style.
In addition, our winter issue showcases the annual ANOKHI Magazine South Asian Sexy & Successful Awards List. This prestigious list recognizes trailblazing individuals across all career paths that are receiving many accolades from within the South Asian community, the mainstream populace and major media.
ANOKHI knows today's South Asian women are a brand savvy generation that expect a magazine to be relevant to their everyday life, from an editorial, as well as an advertising perspective. Accordingly, our diverse editorial content is also a perfect fit for multi-national advertisers who now know they can effectively reach this important and growing market by advertising in ANOKHI Magazine.
ANOKHI Magazine is also an award-winning publication! ANOKHI was the first South Asian Magazine to be voted South Asian Magazine of the Year at the SAMA New York City Media Awards in 2005. ANOKHI Magazine was also the proud recipient of the South Asian Students' Alliance ("SASA") Outstanding Achievement in Journalism Award in Houston, Texas in 2004.
That's precisely why ANOKHI Magazine is considered to be North America's premier high gloss Fashion, Lifestyle & Entertainment magazine for today's contemporary and brand savvy South Asian woman.
Distributed in Canada, the USA and the UK, ANOKHI Magazine is available at a growing number of select major retailers and a host of other small independent retailers and resellers across Canada, the United States and the United Kingdom, and now you can subscribe to ANOKHI Magazine online here at our interactive web site.
As we at ANOKHI move deeper into this millennium, know that our mission & mandate doesn't stop here. ANOKHI is always on the move, looking for new and better ways to bring you, the reader and the web site visitor the kind of information and entertainment you desire.
Come join with us. Be Unique. Be ANOKHI.
Now click here to meet the entire ANOKHI Team.
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