BELVEDERE (PRODUCT) RED SPECIAL EDITION LAUNCH PARTY
Hollywood
Belvedere Vodka partnered with the global fundraising force (RED)™ to create and launch a special-edition bottle. The BELVEDERE (PRODUCT)RED™ launch and pre-Grammy Awards party took place on February 10, 2011 at the Avalon in Hollywood, California, and featured a special performance by Usher.
Acclaimed artist Carsten Höller also created the (BELVEDERE)RED Sphere, which was integrated into the exclusive performance. The star-studded event featured a steady flow of musicians, actors, actresses, television hosts and other talents showing their support. The red carpet glittered with stars such as Melanie Fiona, Miguel, Ryan Leslie, James Marsden, Dr Dre, Akon, Mya, Big Boi, Birdman, Chelsea Handler, Kelly Rowland, Jessica Lowndes, Ciara, Jermaine Dupri, Jordin Sparks, Mario, Leona Lewis, Cheryl Burke, Mark Ronson, Carmen Electra, Eliza Dushku, Estelle, Fatman Scoop, Kimberly Locke, Betty Wright, Ray J, Boi-1da, Chuck Harmony, Ester Dean, Jill Scott, Keri Hilson, Mario Winans, Kelly Osbourne, Kathy Griffin, Florence + The Machine and Spree Wilson.
The special-edition bottle is due to hit shelves this summer and 50% of the proceeds will go to the Global Fund in the fight against HIV/AIDS, tuberculosis and malaria.
BY GEETA WAHAB / PUBLISHED: MAY 2011
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