Anokhi Fashion Lifestyle Entertaiment

The Important and Lucrative South Asian Market

The Growing South Asian Market!
The South Asian Market is one of the most diverse cultural markets on the planet.  It is an under serviced, undersold and a misunderstood market, who's time has arrived.  This is a market that should not be ignored.

Let's look at just a few of the facts:

• According to the 2006 Census, South Asians are now the largest and fastest growing cultural group in Canada representing almost 4% of the total population.
• In the United States, South Asians are the 3rd largest cultural group.
• In Great Britain, the growing South Asian market is the largest and richest visible cultural group.
• On a global basis, over 25 million people of South Asian heritage, reside in a large number of different westernized nations.
• The specific numbers related to the markets ANOKHI currently serves are:
  1.  The 2006 Canadian Census records 1.3 million of South Asian heritage.
  2.  The United States population is now estimated at more than 2.8 million.
  3.  The United Kingdom South Asian market exceeds 3.5 million.
• An over whelming majority of South Asians are acknowledged to be integrated and English speaking.  They are most likely to hold on to their culture, while embracing their duality as an integral component of today's mainstream.
• A Merrill Lynch study reported South Asians represent the strongest wealth market in North America, with an average median family income of more $69 thousand per annum (25% higher than national averages).  The study also shows the South Asian market consists of more than 201 thousand plus millionaires in North America.
• Consumer purchasing power in North America alone exceeds $18 billion annually.
  South Asians are recognized as the best-educated cultural group in North America (87.5% having completed high school, 62% college and 58% holding Bachelor or higher degrees).
• South Asian women spend more money on cosmetics than any other cultural group in or out of the mainstream.
• Vocationally, South Asians play an expanding and important role in society, excelling in professional fields, the entertainment industry, plus our business and political sectors.
• Editorially Rich Content:  Rich and diverse - open to bold new approaches to fashion, lifestyles, entertainment and relevent cultural issues.

To summarize, the integrated South Asian Market in Canada, the United States and Great Britain (U.K.):

• is the fastest growing ethnic culture.
• will nearly equal the number of Hispanics as the largest minority population by 2040.
• has one of the highest graduation rates from college or university.
• has the highest family income of almost any other ethnic or cultural group.
• is a very powerful brand savvy consumer market.

The Female  Influence:
Regardless of cultural heritage, the purchasing power and influence of women related to the buying process is stronger than ever.  According to studies by researchers at Women.com Networks, Harris Interactive and Procter & Gamble, suggest that women handle 75% of the family finances and control roughly 80% of family purchasing decisions.  From home furnishings, groceries, OTC pharmaceuticals and cosmetics to big-ticket items such as vacations, consumer electronics and automobiles, women account for the majority of all purchases.  South Asian women are no different.

Clearly we know many of our subscribers are professionals, ranging from teachers, professors, doctors, dentists, lawyers, engineers, IT specialists, other technology sectors, business owners/operators, plus the hospitality, media and entertainment industries.

To learn more about this incredible market and ANOKHI Magazine, please feel free to download the PDF of our factual and informative Advertiser's Market Information Package.  Just click here.